sidorina.design@gmail.com​  x  +33 6 19 66 12 49

© 2018 by Irina Sidorina. 

Massimo Dutti

Culture Code
x Internal Communication

The brief for this project included developing a creative brand concept, art direction, and design strategy for the Massimo Dutti Culture Code – an integrated framework for shaping organizational culture and inspiring employee engagement. 

Our newly developed Culture Code was created to celebrate Massimo Dutti’s working culture and to highlight team members or colleagues making an impact,.

Our Culture Code book was used to present Massimo Dutti's cuture to both existing and potential employees.