Massimo Dutti

New Collection
Digital Communication

The brief for this project involved presenting new collections in a more fashionable and luxurious style, inspired by the visual communications of the classic fashion magazines We designed a special website category as a perfect place to present the new collections. The editorial presentation of the new collections is very easy and intuitive to use and was a very good tool for the brand to show new products and develop a method of branding. 

As a main goal of this project, we adapted Massimo Dutti’s typical format for presenting pictures to one that, with a natural and cozy atmosphere, better highlights the new collections and includes look-book pictures.