Digital rebranding of the leading online lingerie fashion retailer in Europe
Astratex is the leading lingerie fashion e-retailer. Based in Czech Republic, they cover more than 10 major markets in Europe and have over 300 lingerie brands, including their own. Their portfolio includes over 3000 products.
The brief for this project was to bring visual consistency to brand identity and to create a strong rebranding strategy that needs flexibility to communicate new campaigns daily without becoming boring or repetitive.
Our new brand look will initially appear across the retailer’s website and social and digital platforms, being gradually rolled out through all elements of communication including advertising, CRM, hangers, packaging etc.
The rollout will be supported by an autumn/winter advertising campaign that will explain our new brand approach to champion the unapologetic joy of shopping, with all adverts featuring the tagline “For woman, as you are,” which invites customers to celebrate the Astratex’s brands and products.
Astratex will further unveil a more modern, friendly, elegant, and feminine brand identity as part of continued transformation.