Irina successfully managed numerous complex projects as a senior creative lead for global advertising agencies including Ogilvy and Young&Rubicam. In addition, she spent years working as a Senior Creative Director in international fashion magazines such as Marie Claire, Glamour and Harpers Bazaar. 
Irina leading a teams of a cross-disciplinary designers, thinkers and makers that create work at the intersection of storytelling and technology. She thrives on developing strategic creative solutions across channels and platforms that lead to business growth and cultural impact. 
In the course of her career, Irina has worked on top-tier global brands including Zalando, Dior, Celine, Acne Studios, Guerlain, Loreal, Massimo Dutti, Evian and Bollinger.