Web Re-Branding 
& Look Book Creation 

Bugaboo mission is, and always has been, to help their customers move freely.

Whether a customer is a new parent about to step out into the world with their family or a modern traveler taking their third business trip this week, Bugaboo products are designed to help them handle life with ease.

The brief for this project contained two sub-projects: a gentle refreshment of their website and a new the look-book of recent most iconic products of their stroller brand.


A combination of playful visuals in manuscripts, transformations of Bugaboo’s visual style of communication to mirror those of contemporary luxury fashion brands, and a responsive web interface made for a wonderful contrast. By adding a passionate, playful and unpretentious tone of voice and an obvious ease of use, we perfectly demonstrated how a website can showcase the results of Bugaboo’s values, innovated concepts, and caring attitudes towards customers.


For the best presentation of the major values of Bugaboo’s brands and products, we found a way to connect all of them in one creative structure. 

We looked for inspiration from an artistic abstract and combined it with a classic view of airy and playful typography.

We used a colour scheme that consumers are already familiar with. We then created an abstract and a very flexible hero pattern based on the abstract Bauhaus-style grids. As a result of that solution, the look-book appeared more emotional, luxurious and stays while remaining playful. Consumers were reinvited to the very friendly and simultaneously luxurious Bugaboo world, a world where they are guaranteed to feel unique, original and natural.

sidorina.design@gmail.com​  x  +33 6 19 66 12 49

© 2018 by Irina Sidorina.