Celine was looking to find an approach for visual communication which was as smart, modern and sophisticated as the brand itself. The goal was to define a modern image, tone, and DNA that were both strong and unique with a clear message and aesthetics.
We created an authentic visual language that is based on the classic ‘reverse perspective’ methodology and inspired by Francis Bacon. This made Celine’s core products stand out, highlighting their uniqueness, and creating a special visual place where they could be showcased in a new environment under a different spotlight. The concept is very flexible, giving us a lot of space to be playful and interactive, and to use motion design that creates strong emotions and engagement.