The main idea for this project was based on a special occasion of the new Cruise Collection of a Swedish conceptual brand and created an opportunity for developing a special, limited-edition visual communication for the brand.

 

Our gentle refreshment of brand identity worked to transition the brand’s well-known language to a temporary space where the new Cruise Collection will take place “to live”.

 

Since Acne Studios is a very conceptual brand, which exists beyond the classic understanding of the common fashion brands, we decided to highlighted this uniqueness and created a dynamic and almost vibrating gradient wave effect, which acts as a bridge from the common fashion world to Acne Studio’s niche world. 

We created a special aura around Acne Studio’s existing identity, which encourages consumers to feel and understand the uniqueness of Acne Studio’s collections.