A new and very innovative exclusive multi-brand concept store, with a unique selection of the highest international brands such as Victoria Beckham, Vivienne Westwood, Isabel Marant, Ines&Marechal, etc. just encroaching on the Czech fashion market with a desire to communicate their unique and modern approach.
The result celebrates The Store’s unique concept, while also carefully re-positioning the brand as modern, relevant and far more desirable. Namely, elevating it far beyond the client's own vision and expectations.
Brand visual communication and identity development included print and online channels. Fashion designer’s quotes are used as a foundation for the simple typographical branding. This bridge creates creating a fashion dialogue between customers and brands.