Zalando
10th Anniversary
360 degree campaign
CHALLENGE
The largest fashion e-retailer in Europe reached their first decade. For the celebration of this 10th-anniversary feat, the new visual communication and creative strategy of the event needed to be spearheaded.
SOLUTION
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Development of the creative strategy, visual communication on all channels and the main style of the event were separated into subcategories: Internal communication and consumers/partners communication.
As a base for the communication,10 Icons took hold. In the Internal communication, the main elements stayed flat, however, for the second consumers/partners road,
the elements transformed into the “3D” world.
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