The largest fashion e-retailer in Europe reached their first decade. For the celebration of this 10th-anniversary feat, the new visual communication and creative strategy
of the event needed to be spearheaded.
Development of the creative strategy, visual communication on all channels and the main style of the event were separated into subcategories: Internal communication and consumers/partners communication.
As a base for the communication,10 Icons took hold. In the Internal communication, the main elements stayed flat, however, for the second consumers/partners road,
the elements transformed into the “3D” world.