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Zalando

10th Anniversary

360 degree campaign

CHALLENGE 

 

The largest fashion e-retailer in Europe reached their first decade. For the celebration of this 10th-anniversary feat, the new visual communication and creative strategy of the event needed to be spearheaded. 

SOLUTION

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Development of the creative strategy, visual communication on all channels and the main style of the event were separated into subcategories: Internal communication and consumers/partners communication.
As a base for the communication,10 Icons took hold. In the Internal communication, the main elements stayed flat, however, for the second consumers/partners road,
the elements transformed into the “3D” world. 

#digitalstrategy

#360campaign

#visualcommunication

#marketing

#branding

#casestudy

#phygital

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