Mama Shelter is a unique hotel for living and meetings; a true urban refuge that is not only beautiful, modern and lively, but also popular, friendly and sexy. The brand has a very playful branding including very free and fun visual communication in a retro style, with a strong illustration of creative language.

With celebrating the new branch in Prague, Czech Republic, a new visual communication was created to gear towards Czech culture and history. Typical artifacts of the local culture are presented in the hero logo-illustrations, which played a main role in the communication in print and digital channels.